Home Digital Marketing Tik Tok vs Instagram: what are the differences?

Tik Tok vs Instagram: what are the differences?

by The Post Zilla
Tik Tok vs Instagram

Tik Tok vs Instagram: what are the differences?

Youngsters love it: in a few minutes, with the help of colored filters, stickers, and an extensive music library, a short video is created that is played in front of a crowd of like-minded people. In a busy and fast-paced world where people’s attention span is only a few seconds, Tik Tok takes advantage of precisely this point. Who would want to watch a YouTube video that is several minutes long when you can watch dozens of clips on Tik Tok in the same amount of time? Due to its growing popularity, it is worth comparing it to the successful Instagram platform.

Similarities between Tik Tok vs Instagram

Neither on Tik Tok vs instagram is it about the overwhelming number of followers likes and comments. Both platforms allow you to be creative and express your personality through photos and videos. You can add Instagram Likes and Tik Tok Likes to others’ posts write comments or share ideas. Hashtags can used to discover new content or people that you would never have met.

Differences between Instagram and Tik Tok


Of course, there is some overlap in the demographics of the two platforms. However, the account with the most Tik Tok followers around the world already points to a significant difference: Charli D’Amelio herself is only 17 years old and is targeting a very young target group. This observation extends to the entire application. Almost half of the users around the world are between 13 and 24 years old and are mostly women. Influencers who have such a target group, in particular, should intensely engaged with Tik Tok. Instagram users, on the other hand, have a significantly older average age.


While Instagram was originally a platform where you could share the latest photos with your friends and followers, this has changed over time. In addition to the longer videos that you can post on IGTV, it is now possible, similar to Tik Tok, to create short clips with lots of color filters and cool music, the so-called Instagram Reels. This is very reminiscent of creating your content for Tik Tok and also specifically promoted by Instagram, which plays reels for a large audience.

Everything seems neater and more structured on Instagram. However, the intuitive operation of the Tik Tok application is probably one of the secrets of its success. Based on your views and likes of Tik Tok, a single swipe will show you a new clip that you probably like.


The difference in age groups indicated above also inevitably leads to different content published on each platform. While the main purpose of Tik Tok is to entertain you, on Instagram. You can now find informative content on almost any topic. However, the two platforms are increasingly converging, combining entertainment with information.


Another key difference is the algorithm, which roughly determines the visibility of your shared content on the respective platform. It said that your posts on Instagram lose reach after a certain time and shown to fewer people. The Tik Tok algorithm, on the other hand, works in a completely different way: if, for example, an old video of yours receives a lot of likes, views, and shares from Tik Tok, it may still go viral after a few months.

Future outlook Tik Tok vs Instagram

However, it expected that the Tik Tok platform will continue to grow in popularity. It will one more option for companies and freelancers, in particular, to spread their message in the future. This is especially true if Tik Tok finally makes advertising options available to everyone.

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